About

Behaviors are a reflection of a shopper’s motivational soul.  By reading the behavioral tea leaves you will find something startling:  nature has encoded us with shopper instincts governing how we shop.  Think of these instincts as a shopper preference.  This innate preference is predictable and consistent from shopper to shopper and within you.

The philosophy behind Business Stream is analyzing shopper behaviors to design marketing that will redirect a shopper within their journey.   At the center of the behavioral analysis is a proprietary tool called Buyhavior.  This ground-breaking research tool decodes shopper behaviors to reveal a set of shopper motivations, or DNA, as I like to call it.  This DNA is consistent across product categories and provides insight into why some marketing tactics work and others fail.

If you are interested in learning more or want to discuss an engagement please contact me at EricBowe@BehavioralStream.com.  Also, check out my blog, Reading the Behavioral Tea Leaves which is a perspective on how shopper behaviors are shaping today’s retail market.

I hope to talk to you soon.

Eric Bowe

 

 

The Behavioral Secret

Marketers want to own a shopper’s path to purchase.  They are actively leveraging paid, earned and owned media to move shoppers to buy.  Sometimes it works.  Many times it does not, because of a failure to understand the core motivations that drive a shopper to purchase.  Without understanding shopper motivations, a marketer will blindly pull marketing levers hoping to increase sales.  They’re left wondering why their marketing efforts are failing.  They don’t realize that they may be marketing against the buyer motivations inherent in all of us.

Identifying natural motivations is not new.  Many of us have taken the Myers-Briggs survey to understand our personality type.  MBTI can be an insightful tool to provide introspection on how to effectively interact with people and deal with life situations.  What Myers-Briggs successfully does is evaluate our internal inertia – our preference to interact with others and our environment.   Based on this you have to wonder, why would shopping be any different?

It’s not.

Buyhavior™ identifies the natural flow in shoppers – their behaviors, habits and motivations.   At the core of Buyhavior™ is a proprietary diagnostic tool which identifies a shopper’s motivations within a product category.  Think of Buyhavior™ like Myers-Briggs for shoppers.  Buyhavior™enables a marketer to decode a target’s DNA and then design marketing triggers to intercept and affect their decisions (read about the Shopper DNA uncovered in Buyhavior™).

Buyhavior™ is the cornerstone tool used to design marketing that moves shoppers.  The insights provide an empathetic perspective of how the shoppers see not only your brand but the competition.  Many times marketers fail to take a step back and look at their marketing holistically in conjunction with the competition.  The key to success is out marketing the competition by marketing to shopper motivations.

About

Behaviors are a reflection of a shopper’s motivational soul.  By reading the behavioral tea leaves you will find something startling:  nature has encoded us with shopper instincts governing how we shop.  Think of these instincts as a shopper preference.  This innate preference is predictable and consistent from shopper to shopper and within you.

The philosophy behind Business Stream is analyzing shopper behaviors to design marketing that will redirect a shopper within their journey.   At the center of the behavioral analysis is a proprietary tool called Buyhavior.  This ground-breaking research tool decodes shopper behaviors to reveal a set of shopper motivations, or DNA, as I like to call it.  This DNA is consistent across product categories and provides insight into why some marketing tactics work and others fail.

If you are interested in learning more or want to discuss an engagement please contact me at EricBowe@BehavioralStream.com.  Also, check out my blog, Reading the Behavioral Tea Leaves which is a perspective on how shopper behaviors are shaping today’s retail market.

I hope to talk to you soon.

Eric Bowe