Behaviors are a reflection of a shopper’s motivational soul. By reading the behavioral tea leaves you will find something startling: nature has encoded us with shopper instincts governing how we shop. Think of these instincts as a shopper preference. This innate preference is predictable and consistent from shopper to shopper and within you.
The philosophy behind Business Stream is analyzing shopper behaviors to design marketing that will redirect a shopper within their journey. At the center of the behavioral analysis is a proprietary tool called Buyhavior. This ground-breaking research tool decodes shopper behaviors to reveal a set of shopper motivations, or DNA, as I like to call it. This DNA is consistent across product categories and provides insight into why some marketing tactics work and others fail.
If you are interested in learning more or want to discuss an engagement please contact me at EricBowe@BehavioralStream.com. Also, check out my blog, Reading the Behavioral Tea Leaves which is a perspective on how shopper behaviors are shaping today’s retail market.
I hope to talk to you soon.